Comedian Ali Baba says Nollywood was started with 419 money
Popular comedian, Ali Baba, is popular for airing his views on entertainment matters on social media.
The veteran recently took to his Instagram and Facebook page to address the issue of funding Nollywood.
According
to him, many actors don't know the real reason Nollywood grew to where
it is at the moment. He went on to state advance fee fraud (419) as the
reason.
Read excerpts from his article;
"Not
many know that the real reason Nollywood grew and became what it is
today, was because of advance fee fraud. Yes. 419. Yes go call police.
What single HANDEDLY funded the initial boom of the home video was the
proceeds from crime. Just like Organized crime and the mafia did for
Hollywood. I will explain."
"Remember I
told you of how everyone waited to be on television soaps or be a part
of a stage production or just hung around waiting for something to
happen. There were many people with scripts and the only thing that held
their dreams down was funds."
"The funds
were not going to come from government or any individual. The only Bank
that sponsored stage plays at the time was NIB (Nigerian international
Bank) they always went all alone to sponsor or in conjunction with the
USIS. That source of funding later was to dry up because certain people
did not deliver.
"But that will be a story for another day. Anyway SHA, in the midst of all that not knowing where funds will come from, Nnneka, The Pretty Serpent came out. Many more home videos were to follow. Guess who were the guys doling out money for the home videos?
"These
419 guys had so much money, they built palaces as houses and malls as
country home mansions. And how best could they show off the houses,
cars, clothes, furniture and money? If you guessed, In home videos, you
are absolutely correct. Now, don't forget that these were proceeds from
crime.
"The 419ers were not accountable
to anyone. So, they were not looking for Return on Investment. All they
wanted was for their friends who saw the video to know that that was one
of their houses in different parts of the country. They also wanted
their fleet of cars to be used by the actors and actresses. Some of whom
also benefited from their generosity. With such free funds flowing in,
the actors who had been dormant woke up.
"In
fact the 419 funds triggered a whole lot of allied businesses. Make up,
camera rentals, audio experts, generator rentals, VHS and pneumatic
tape dealers, editors, producers, scriptwriters, screenplay writers,
soundtrack makers, special effects, drivers, welfare, costumier,
continuity, graphics,... Most of them funded by advance fee fraud
proceeds.
"Undoubtedly, the monies were
proceeds from crime. The investors, or better put, financier, did not
look forward to their monies coming back. So, return on investment was
impossible.
"They only wanted to have
everyone see their cars, clothes (often used by lead characters) and
houses . And as time went on they demanded that they were thanked
SPECIALLY immediately after TO GOD BE THE GLORY
"It
will be grossly unfair to history if I failed to mention that these
419ers were making things happen, pulling their weight in gold and even
benefited in kind from some movies they sponsored... As they were known
to have married some of the actresses.
"From
then on, sponsors were falling over themselves to sponsor movies. Some
of the 419 guys even appeared in the movies they sponsored. The actors
and actresses started to command very interesting fees to act in home
videos. Then gradually, they (419ers) started to dictate who appeared in
their movies. As this was happening in the home video space, musical
artistes were also benefiting from the proceeds as well as they were
being invited to perform for very tidy sums.
"The
home video industry was agog. Things were happening. Lifestyles of
actors changed. Better fees were charged, depending on how good your
negotiation skills were. Many more 419 guys saw it as a PR arm of their
business.
"It's important to note that
with time, as expected, some producers, directors, actors and actresses
at this time had gotten so popular, that they were beginning to dictate
what happened in the market. The new cartel that had been formed, who
were the financiers of the home video industry, now called the
marketers, decided to seize back the controls of the growing industry. A
case of who pays the piper dictates the tune. Some were banned and
others whipped into line.
"Years on, the
heat started to be unbearable for the 419 king pins. Maga was not even
paying as they used to, yet, the authorities, through the Police Special
Fraud Unit (SFU) were hot of their tails. Many were picked to explain
the source of their wealth. Some Lilly livered ones spilled and the
people they mentioned were promptly picked. Their houses were seized,
cars confiscated and accounts frozen.
"Account
officers in banks who were the people helping to launder the funds were
picked up as well.
It was very common back then, to see that the
advance fee fraudsters, had married their account officers. So, when the
bubble burst and the poo hit the fan, some of these account officers,
now wives, were thinking of how to hide what they could, protect their
children and families, still maintain the lifestyle, pay lawyers, get
their 419 husbands bail every now and then, depending on when a new
reported case fingered them.
"Some wise
419ers, especially the educated ones, who had made good money, invested
in some other businesses and cleaned up their businesses and tracks.
Some not so smart ones, were selling off properties and cars and running
out of Nigeria to Ghana or other neighbouring countries. Some
unfortunate ones were swindled or blackmailed by the police to quietly
forfeit their proceeds of crime. And others just went underground
totally.
"The consequence of these
happenings was the dearth of the Home video business. Funds were hard to
come by. Stars had been made and they needed to be paid to maintain the
glamour and assumed high life style of the rich and famous. The
seasoned professionals, who were shut out from the 419 windfall, and had
not been benefiting from the free funds, had overtime, sourced funds
from legitimate sources to shoot their own movies. These professionals,
many of whom had come from thespian backgrounds, also had been making
money from producing, directing, scripting and acting in the home video
sectors and allied businesses. They now became the fall back for many
419 dependent actors and producers.
"The
funding of the home video industry was now a case of who can bring the
needed funds. Many repented 419ers still had money, but were no more
interested in showing off their houses, cars and wealth. They just
wanted to stay clear of the home video business. But good enough for the
young industry, the hunger for the movies had been created. The market
was waiting for movies, and anyone who had a story and could assemble a
cast put it out in the market. The marketers of the movies had made
stupid money in the home video boom and now started funding movie
productions.
Interestingly, many of the
born again 419ers, joined politics and became power brokers. And knowing
how NIGERIANS had taken to home videos, they started to use their
offices to support the industry and expected to also benefit from the
fame that the stakeholders enjoyed.
My
conclusion. Owing to the fact that the initial funds that kicked off the
home video business, were not expected back by the people (419ers) who
funded the business, some of the actors and actresses, plus producer and
directors, were more concerned about the creatives. They did not pay
attention to the distribution of movies and how to roll over the
proceeds from one movie into the next one. They were already now used to
lau lau money. It became a problem when they got monies from
individuals for a movie and years after, have not been able to recoup
money spent on the movie, not to mention paying back. No one even dared
to mention interest or profit.
"From the
above you will agree with me that Government had no role to play in the
funding of the movie industry as we know it. It had always been through
the efforts of stakeholders and the funds from the MAGA who paid.
"Credit
at this time must be given to professional players in the industry who
in spite of those free funds, continued to legitimately source funds,
produce quality home videos, though they did not pay as much as the
free-fund movies did. They were the ones that kept Nollywood alive.
"I had a stint in Nollywood, thanks to BASORGE TARIAH jnr.
(It's at this point that I mention that it was my debut in the movie
industry. That same movie, started, Rita Dominic's career). I saw what
Basorge went through, to get the movie MY GUY out. It was a combination
of a lot of support here and there. Still can not stay he made enough to
compensate for the energy and resources that that movie consumed.
"Like I said, I had a stint inNollywood. I was on set for My Guy for
a week. The money that I made back then as Mc or comedian, in a week
was more the total cost of shooting that movie. I then decided that, I
was not going to be that patient. To be part of a production that will
take a month and yet the money was not commensurate with the work.
"I
therefore, find myself being worked up, when I see people in the movie
industry, failing to get the point. If it requires me saying it over and
over again, I will. Till those that did not get it get it. Piracy is
the problem. It is not government intervention. It is also not loans or
alternative funding. Piracy is the only problem. The sooner stake
holders know that, the better for them.
"Thank
God for Amaka Igwe of blessed memory, who came to my rescue when she
said, the pirate only needs a copy, and all your investment, creativity
and distribution channels will come to nothing. I was practically
threatened and told to keep quiet by the people in NOLLYWOOD, who saw
$200m, and that was all they saw.
"I have
said severally on many platforms, arresting pirates is not the first
line of attack. Go after their foot soldiers. Set up an ANTI PIRACY
SQUAD, headed by an AIG, with a law degree. Set up Zonal office. Empower
them with patrol vehicles and trained and armed mobile policemen. Get
corporate bodies to donate vehicles and properties. Arrest the people
who sell them on the streets and charge them for economic crimes.
"Then
let them go serve the jail term. No option of fine. While this is on,
start awareness on the evil called piracy. Then start pushing for
stronger laws to punish offenders. Gradually, the foot soldier who spent
one month in a cell for selling pirated products, will avoid that line
of business. He will however have a choice of going to legitimate shops
that will now be licensed to sell the products.
"Decorum
will not return immediately, but as the anti piracy message continue to
reach out, people will begin to adjust to the changes. That is when
cinemas will fill out. Thus warranting the building new ones.
"Finally,
there is no more 419. There are no more proceeds from crime that will
be given to the entertainment industry as free funds. Anyone who gives
money to the industry now will expect return on investment (ROI). This
is why it's hard for banks to give loans for movie productions. Because
the bank will ask how you plan to pay it back.they know the Pirates are
out there. They know there is no legislation protecting your work. So,
you have to do more to convince them to fund you.
"Let's
just hope that Mr President is not advised again, to share the money
again, instead of setting up a lasting structure that will protect
intellectual property and help regenerate our entertainment industry, to
a point where it can contribute 20% to the GDP. And it can!
"What do I know sef? Shebi I am just a comedian".





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